I love TED videos. The co-founder of Axios and Politico, Jim VandeHei has been paying attention to why people don’t read everything. We’re trying to stay afloat in a sea of words bombarding us all day and the choices about what to pay attention to may be frustrating.
In his TED talk he walks us through how to write less to communicate more effectively. Especially valuable to journalists, bloggers, and podcasters.